Student Social Media Content Creator, IUP Office of Marketing and Communications    

Dec 2022 – May 2024

• Produced engaging videos and content for university-owned social media accounts, consistently exceeding average engagement rates

• Create the most liked post from the Spring 2024 semester (Instagram)

          

           Brand Manager, All Things Bridal / All Things Prom                                    Dec 2019 - Present

• Create a cohesive brand image across various accounts and social media platforms

• Attend business trips to Atlanta and New York City to create content and give input on buying

• Promoted from Prom Consultant, to Bridal Consultant, to Brand Manager

 

   

    Lead Tour Guide, IUP Office of Admissions                                               

Feb 2021 – May 2024

• Spearheaded recruitment efforts by assisting in the hiring process for over 30 new tour guides through group interviews

• Certified to train and provide feedback to other tour guides, contributing to a high level of professionalism and performance

• Receive Scholarship based on performance

 

    Intern, IUP CO-OP Store                                                                                  

Aug 2022 - Dec 2022

• Produce photos shoots for incoming products and for different events/holidays

• Designed, merchandised, and marketed personalized merchandise lines for hockey and marching band enthusiasts, ensuring alignment with target audience preferences

• Contributed insights to buying meetings, optimizing merchandise selection and budget allocation.